Strength in simplicity.
The NCAA.org and it’s groups of sites were initially constructed to serve information to and be a resource for the student athlete, college sports administrators. Since the organization's web experiences had been dated and fragmented, the way users had to obtain information was becoming increasingly difficult and the user experience was difficult.
Our team was engaged to audit and organize tens of thousands of pieces of content, dead links and content types, developing a content strategy that would pave the way for an in-depth User Experience (UX) and Information Architecture (IA) exercise.
We performed a formal, closed card sort to understand what information the different user types were seeking, provided usability testing on a fully-functional prototype and delivered immersive, and developed image-based and mobile first visual design that created a beautiful experience while allowing users to access the info they needed easily.
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