JBL is a heavy e-commerce site that leverages four brands (JBL, AKG, Infiniti and Harman Kardon) under the Harman Kardon parent brand of audio products.
We went through several iterations of the site, and at the time of launch had access to Bon Jovi as a JBL publicity asset.
We concepted, designed and built the original site and landing pages around the idea of how their target lives their brand. As music is such an integral part of their lives, it almost becomes an appendage or body part. And so then how can you love without such great audio? You'd be doing an injustice to the music you love, which is at the core of many of the users that connect with the brand online and offline.